Articles

• A Conceptual Framework of Continuance Intention of e-Wallet Usage by Rural Youth in Malaysia

  Nur Filzah Zainuddin, Idris Osman, Suhailah Kassim, Mohd Zailani Othman

  665-672

  • pdf
• Use of Islamic Brand Slogans: Is it Necessary for Attracting Consumers?

  Noraziah Mohd Amin, Nazima Versay Kudus, Angayar Kanni Ramaiah, Fita Kurniasari

  673-684

  • pdf
• Sustainability of Malay Traditional Silverware Industry in the East Coast Region of Malaysia

  Syed Mohd Faisal Syed Ahmad, Hanif Khairi

  685-692

  • pdf
• Effects of Digital Customer Experience on Malaysian Millennials E-Loyalty: Examining the Premium Fashion Brands Online Stores

  Nurul Aida Abdul, Muhammad Azman Ibrahim, Hasman Abdul Manan

  693-706

  • pdf
• Enhancing the Dining Experience through Emotional Tableware Design

  Haslinda Md. Nazri, Abdul Aziz B. Zalay Zali, Noor Aileen Ibrahim

  707-714

  • pdf