[1]
Zara Hayat, Sahar Hayat, Saba Hayat and Hayat Muhammad Awan 2020. A Framework for Assessing Impact of Brand Personality on Customer Satisfaction: The Moderating Role of Gender and Age. Journal of Business and Social Review in Emerging Economies. 6, 3 (Sep. 2020), 999-1014. DOI:https://doi.org/10.26710/jbsee.v6i3.1334.