Effects of Patriotic Movies on Public Behavior in Pakistan: A Survey Study of Lahore City
Abstract
Film offers different trends, ideas and traditions. Overall, a film has great impact on public minds and can change their behavior towards a specific issue. Film has the power to create and shape ideas, customs, and styles of viewers on a range of various subjects Accordingly, the contents presented in films including good audio-visual elements can instill better influence on different communities across the globe. Thus, film can form and reform opinion of its publics. The basic objective of the study underhand is to observe the dominant belief among educated audience towards patriotism as learnt from patriotic films. The quantitative methodology was employed for this study and survey was used as a research technique. The Provincial Capital City of Lahore was selected as population of study with four leading universities of the City as Sample. Around 400 respondents both male and female students were selected based on convenient sampling and descriptive statistical analysis was made through SPSS for inferences. It was hypothesized that the views of the audience determine their feelings after watching patriotic films i.e., they are filled with pride, happiness, emotions, motivation and sensitive. The study further aimed to explain the phenomenal change in the behavior of the audiences of patriotic movies. The study explored that the audiences liked various elements presented in movies including music, songs, actions, direction, characterization, dialogue delivery of patriotic orientation etc. The findings of the study further explored that patriotic Urdu movies in Pakistan have a constructive and everlasting influence on viewers e.g., the audience feel entertained and motivated after watching such genre of movies. Most of the respondents believed the patriotic movies which have strong script, dialogues and direction attract the audience the most. The researchers believe that the study underhand may work as a contributing agent and open new horizons for future researchers in this phenomenon.
Downloads
Article Analytics Summary
References
Ahmed B. (2017). The Established Cinema of Pakistan. Journal of the Punjab University Historical Society. Volume No. 03, Issue No. 2, July - December 2017 http://pu.edu.pk/images/journal/HistoryPStudies/PDF_Files/1_V-30-No2-Dec17.pdf
Barnes, J. (1976). The Beginnings of the Cinema in England. 1894-1901, University of Exeter Press, Exeter.
Branston, G. (2000). Cinema and Cultural Modernity. Open University Press, Buckingham.
Chanan, M. (1996). The Dream that Kicks: The Prehistory and Early Years of Cinema in Britain. Routledge, London.
Denzin, N. (1995). The Cinematic Society: The Voyeur’s Gaze. Sage, London.
Gomery, D. (2005). The Hollywood Studio System: A History, British Film Institute, London. DOI: https://doi.org/10.1007/978-1-349-91844-7
Gray, R. (1996). Cinemas in Britain: One Hundred Years of Cinema Architecture. Lund Humphries Publishers, London.
Haroldo, A., Fontaine. (2013). The Power of Film to Educate and Miseducate Pre-Service Teachers: A Phenomenological Analysis of Hidalgo and Cultural Representation of Muslims Post 9/11. Haroldo is a doctoral candidate at Flordia State University, Tallahassee, Florida
Jeacle, I. (2009). Going to the movies”: accounting and twentieth century cinema. Accounting, Auditing & Accountability Journal, 22(5), 677–708. doi:10.1108/09513570910966333 DOI: https://doi.org/10.1108/09513570910966333
Jowett, G. & O’Donnell, V. (1999). Propaganda and Persuasion. Thousand Oaks, CA: Sage Publications, Inc.
Khan, A., M. & Bokhari, Z., S. (2008). Portrayal of Muslims in Indian Cinema: A Content Analysis of Movies during (2002-2008)
Kenworthy, C. (2001). The World of Cinema, Evans Ltd, London.
Mishra, O. and Gho., S. (2003). Terrorism and Low Intensity Conflict in South Region. Manak Publication
Nauman, S. (2015). Pakistan in the Bollywood Movies: A Discourse Analysis
Ninan, S. (2001). Purnima Mankekar, Screening Culture, Viewing Politics: Television, Womanhood and Nation in Modern India. New Delhi: Oxford University Press. 2000. 429 pages. Bulletin (Centre for Women’s Development Studies), 8(2), 339–341. doi:10.1177/097152150100800215 DOI: https://doi.org/10.1177/097152150100800215
Nsikak, U. and Joy, A. (2017). Assessing the Impact of Modern Movies on Students: A Prospective Study. Journal of Culture, Society and Development, ISSN 2422-8400 An International Peer-reviewed Journal Vol.31, https://pdfs.semanticscholar.org
Reeves, N. (1983). Film Propaganda and its Audience: The Example of Britain’s Official Films during the First World War. Journal of Contemporary History, 18(3), 463–494. doi:10.1177/002200948301800306 DOI: https://doi.org/10.1177/002200948301800306
Rohini, M. (2018). Movies and Its Deep Impact on Society: An Issue No One Talks About Last Updated: Mar 4, 2018 https://entertainism.com/movies-their-impact-on-society
Singh, G. and Pandey, N. (2017). Role and impact of media on society: A sociological approach with respect to demonetization. 10.13140/RG.2.2.36312.39685.https://www.researchgate.net/publication/322676918
Steven, G. (2003). The influence of movie genre on audience Reaction to product placement. Retrieved on July 19, 2019 and retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.844.3242&rep=rep1&type=pdf
Whitney, Mike. (2006). Traditional media as instruments to shape public opinion and to elicit support for the corporate agenda. Retrieved on November 28, 2008 fromhttp://www.masternewmedia.org/..../traditional_media_as_instruments_to.html/
CSRC Publishing and JBSEE adhere to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in JBSEE agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International). Under this license, the authors published in JBSEE retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of SBSEE are required to cite author(s) and publisher in their work. CSRC Publishing and JBSEE follow an Open Access Policy for copyright and licensing.
