Management Implementation of Batik SME Strategy in JAMBI
Abstract
This study aims to determine the competitive advantage of SMEs, which are associated
with the management process strategy of internal and external sides of SMEs.Conducted
on Jambi batik area SMEs which were selected in a sample by purposive sampling. Data
collection was done by using observation, interviews and FGD on 6 SMEs selected by
purposive sampling.Research analysis is carried out qualitatively, by implementing the
results of SWOT analysis. Which aims to develop strategies that must be done by SMEs
in making decisions to excel in competition.Identified 24 strategies that need to be done
by SMEs in running the business optimally, so that they can face competition with other
business sub-sectors and Jambi batik SMEs can continue to have competitive
advantages.
Keyword: strategy management, internal, external, SWOT
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