Assessing the Impact of Tableware and its Influence on the Fine Dining Experience

  • Haslinda Md. Nazri Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia https://orcid.org/0000-0003-2957-6065
  • Abdul Aziz B. Zalay Zali Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia
  • Noor Aileen Ibrahim Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia
Keywords: Design Elements, Ceramic Tableware Products, User Experience

Abstract

Objective: This research aims to study the influence of ceramic tableware in the fine dining industry and the experience of diners towards the design of the product. The final stage plays an important role in evaluating the emotional responses of diners towards the aesthetical values of the product which will be measured based on the user’s experience (UX). UX is crucial in determining the success or failure of a product in the market. Therefore, the UX factor will determine the level of success of a product in the market. 

 Methodology: this study will focus on the experience of the diner based on the theory of Findings: Norman’s Three Level of Design. Emotion refers to the feelings felt by humans.

The succes of a product is not merely dependent on the advantages and great design of the product. However, the success of a product in the market is assured when it it based on the 7 UX factors which include: usefulness, usability, availability, accesibility, reliability, value, fulfilling the current demands and needs as well as comprehensibilty. 

Implications: Chefs have to be creative in creating a menu that will reflect a unique dining experience through the attractive and special presentation of the meals provided. The elite category of diners does not put an emphasis on price rather they are focused on gaining the ideal fine dining experience which not only has the perfect ambience but also create an unforgettable memory.

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Author Biographies

Haslinda Md. Nazri, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

Faculty of Art, Computing & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus  Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

 

Abdul Aziz B. Zalay Zali, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

Faculty of Art, Computing & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus  Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

Noor Aileen Ibrahim, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

Faculty of Art, Computing & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak Darul Ridzuan ,Malaysia, MARA University of Technology (UiTM), Campus  Seri Iskandar, 32610 Seri Iskandar, Perak, Malaysia

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Published
2022-09-30
How to Cite
Nazri, H. M., Zali, A. A. B. Z., & Ibrahim, N. A. (2022). Assessing the Impact of Tableware and its Influence on the Fine Dining Experience. Journal of Business and Social Review in Emerging Economies, 8(3), 637-646. https://doi.org/10.26710/jbsee.v8i4.2460