The Influence of Feedback Conversation on Employee Performance in Malaysian’s Telecommunication Company

  • Nur Farrah Najwa Zamri Human Resource Executive, Scicom (MSC) Berhad, Malaysia
  • Abdul Halim Abdul Majid Research Fellow, Institute for IBCSI, Universiti Utara, Malaysia
  • Houcine Meddour Visiting Senior Lecturer, School of Business Management, UUM, Malaysia
  • Noor-Asma Jamaluddin Tunku Puteri Intan Safinaz School of Accountancy, Kedah, Malaysia
Keywords: Performance, Culture, Receptive Capability, Credibity, Feedback Frequency


Purpose: Feedback conversation is the process of conveying information in the performance appraisal process. It helps employees to develop the right and appropriate behavior in order to achieve the targeted outcome. This study investigates the influence of feedback conversation (i.e., feedback frequency, the credibility of the feedback provider, receptive capability, organizational culture, and national culture) on employees’ performance in Malaysian-based telecommunication companies.

Design/Methodology/Approach: The study utilized a descriptive quantitative approach, in which a 5-point Likert scale questionnaire has been used during data collection. A total of 341 respondents have participated out of 3019 employees in the selected company. The collected data were then be analyzed using SPSS and the inferential analysis of Multilinear Regression (MLR) was applied to test the hypotheses.

Findings: MLR analysis revealed that the credibility of the feedback provider, the receptive capability of employees, and organizational culture and national culture have a significant positive impact on employees' performance. Meanwhile, feedback frequency has no significant impact on the employees’ performance.

Implications/Originality/Value: This study has added values to management literature and offered practical managerial implications related to selected aspects of feedback conversations on the employees’ performance. Other similar organizational settings may also consider these findings to design and develop a more effective feedback conversation to boost employees’ performance.


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Author Biography

Abdul Halim Abdul Majid, Research Fellow, Institute for IBCSI, Universiti Utara, Malaysia

Professor in HRM at Universiti Utara Malaysia and Research Fellow at IBCSI


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How to Cite
Zamri, N. F. N., Abdul Majid, A. H., Meddour, H., & Jamaluddin, N.-A. (2021). The Influence of Feedback Conversation on Employee Performance in Malaysian’s Telecommunication Company. Journal of Business and Social Review in Emerging Economies, 7(3), 503-512.