Nosheen Rasool, Safi Ullah, Muhammad Mubashir Hussain and Muhammad Usman 2021. Role of Value Added and Conventional Accounting Measures in Stimulating Stock Market Returns: A Study of Non-Financial Sector Listed at Pakistan Stock Exchange. Journal of Accounting and Finance in Emerging Economies. 7, 1 (Jan. 2021), 217-232. DOI:https://doi.org/10.26710/jafee.v7i1.1599.