What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?

  • Shaista Wasiuzzaman Senior Lecturer, Faculty of Management, Multimedia University, Malaysia
  • Hemalatha A/P Pannir Chelvam MPhil student, Faculty of Management, Multimedia University, Malaysia
Keywords: Crowdfunding, Perceived Values, Perceived Risk, Small and Medium Enterprises (SMEs), Malaysia


Objective: This study intends to theorize about how values and the perception of risk of the supporters of a crowdfunding project affect the success of the project.

Methodology: A review of prior literature is carried out to identify the different dimensions of the decision making process.

Implication: This research presents a conceptual framework to describe the influence of perceived values and risk on the success of crowdfunding in Malaysia. The crowdfunding phenomenon is relatively new in Malaysia and there is a lack of knowledge about the decision making of the ‘crowd’.  The success and sustainability of the crowdfunding phenomenon depends on the supporters of the funds.


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How to Cite
Shaista Wasiuzzaman, & Hemalatha A/P Pannir Chelvam. (2020). What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?. Journal of Accounting and Finance in Emerging Economies, 6(1), 323-330. https://doi.org/10.26710/jafee.v6i1.1095