Impact of Violent Cartoons on the Behaviour of Children: A Case Study of South Punjab

  • Tahir Mahmood Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan,
  • Urwah Iftikhar Lecturer, Department of Mass Communication, Lahore College for Women University(LCWU), Lahore,Pakistan,
  • Muhammad Ahsan Bhatti Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan,
Keywords: Cartoon, TV Violence, Children, behavior, South Punjab, fear

Abstract

Basically, this is a survey research that investigates the impact of violent cartoons on the behaviour of children. Children often draw strong social or anti-social ideas from children’s movies and cartoons. Television is the most popular medium in which the children are exposed. The media is constantly creating new cartoons with increased violence and children do not realize how harmful this is to them. The study investigates that how children are being exposed to anti-social content and what impact is done on their behavior. Cartoons have much value in personality construction of children especially in very early age. Children try to become like their favorite cartoon character. They try to mimic and copy the actions performed by their favorite cartoon hero. The environment in which the children watch horror or violent cartoons is also very important. They may develop fears or anti-social behavior in the absence of parental guidance.

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Published
2020-06-30
How to Cite
Tahir Mahmood, Urwah Iftikhar, & Muhammad Ahsan Bhatti. (2020). Impact of Violent Cartoons on the Behaviour of Children: A Case Study of South Punjab. Journal of Business and Social Review in Emerging Economies, 6(2), 689-702. https://doi.org/10.26710/jbsee.v6i2.1212